Cheryl Fin, GM of Tourism London, told us the importance of tourism to the London economy. Visitors to London spend $831 million for same day and overnight stays.  There are 8,537 jobs associated with tourism (3% of London employment).  The visitor centres handled  of 20,000 transactions each year.  There are four main areas of tourism the city focuses on: experiential tourism, conventions, culture and entertainment, and sports tourism.  Recent wins in each of these areas were: experiential tourism/ Unlocked and Inspired 3.0 Conventions/The Association of Municipal ties of Ontario, Culture and Entertainment / Junos  Sport tourism / Continental Cup of Curling.
Tourism London is rebranding and the new look of the Wellington Rd. centre is an example of the new brand look.